What Business Category is a Podcast

what business category is a podcast

Podcasts have been steadily gaining popularity over the last few years, with millions of people tuning in to listen to their favorite shows every day. As a result, many people have begun to wonder what business category is a podcast. In this article, we’ll explore this question and delve into the various ways that podcasts can be classified.

Defining a Podcast

Before we dive into the business category of podcasts, let’s first define what a podcast is. A podcast is a digital audio file that is made available on the internet for download or streaming. They are typically produced as a series of episodes, with new episodes released on a regular schedule.

What Business Category is a Podcast?

Now that we have a basic understanding of what a podcast is, let’s explore the question of what business category a podcast falls under. The answer to this question is not straightforward, as podcasts can be classified in various ways depending on how they are produced and marketed.

Media and Entertainment

One common way to categorize podcasts is as a form of media and entertainment. This classification makes sense, as podcasts are a type of audio content that people listen to for entertainment or information. Within the media and entertainment category, podcasts can be further broken down into subcategories such as news, comedy, true crime, and more.

Marketing and Advertising

Another way to think about podcasts is as a marketing and advertising tool. Many businesses use podcasts to promote their products or services and to build a loyal audience. These podcasts are often produced in-house by the company or by a marketing agency and are designed to showcase the company’s expertise and thought leadership.

Podcasts as a Business Model

In recent years, many people have begun to view podcasts as a business model in and of themselves. This is particularly true for independent podcasters who monetize their shows through sponsorships, merchandise sales, and Patreon subscriptions. In this sense, podcasts can be seen as a small business or startup.

Podcasts as a Learning Tool

Another way to categorize podcasts is as a learning tool. Many podcasts are produced with the intention of educating listeners on a specific topic, such as personal finance, productivity, or history. These podcasts can be thought of as a form of online learning or professional development.

Podcasts as a Form of Journalism

Finally, podcasts can also be classified as a form of journalism. Many podcasts are produced by news organizations and cover current events and breaking news stories. These podcasts are often in-depth and investigative, providing listeners with a deep dive into important topics.


In conclusion, the question of what business category is a podcast is a complex one. Depending on how a podcast is produced and marketed, it can fall into various categories, including media and entertainment, marketing and advertising, a business model in and of itself, a learning tool, or a form of journalism. Regardless of how a podcast is categorized, however, it is clear that this form of digital media has become an important part of our culture and will continue to shape the way we consume information and entertainment in the years to come.

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